For instance, when ClickZ asked what brand clients should now anticipate, Scott Monty, the oft-quotable social media director for Buddy Media customer Ford, wouldn't bite. We're not really prepared to provide an assessment," Monty said.
Scott Monty, head of social media at Ford, told ClickZ late this afternoon that his Detroit brand is still bullish on pre-IPO Facebook. In an email exchange, Monty continued, "It's all down to execution.
Ford’s Scott Monty used this strategy for maximum effect in the pre-launch phase of their Ford Fiesta. If you’re really lucky, staff members will actively try to cause trouble for you. And you’ll like it.
We recommended as much to them during the pilot phase when Ford was allowed to have an account before other brands," noted Scott Monty, Ford Motor Company's global digital communications manager, in an email to ClickZ.
I gave a shout out to John Goldstone, the producer of Monty Python & the Holy Grail, Life of Brian, and The Meaning of Life. When Monty Python's Channel on YouTube was launched in November 2008, not only did their YouTube videos shoot to the top of...
Scott Monty, Morgan Johnston, Barry Judge) will also play leading roles. A: Lee Odden (TopRankBlog) Jeremiah Owyang (Altimeter Group), Mashable, Charlene Li & Josh Bernoff (Groundswell), Chris Brogan & Julien Smith (Trust Agents), Shel Israel...
Ford seems to know what they are doing, especially with Scott Monty leading the social media charge. How do I measure the ROI of social media? Often, when receiving these questions, it's appropriate to quip: "What's the ROI of your phone?
