These types of searches see high levels of engagement from users, and drive qualified traffic (of the analog variety) to local stores, said NearbyNow CEO Scott Dunlap during the Kelsey Group's Marketplaces conference earlier this week.
Surprisingly, this has also proven to catch on among another large demographic of mall shoppers, according to CEO Scott Dunlap: the soccer mom. This proximity factor leads to unusually high CPM rates according to Dunlap
NearbyNow CEO Scott Dunlap says that virtually 100% of inventory is going to be there for all the stores in the mall. Dunlap said that text messaging is coming (and so are contextually relevant text-based advertising opportunities).
