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Scott David Meerman

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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It's actually the greatest story never told (until now) about content as a marketing tool that helped to deliver humans to the moon," said David Meerman Scott, most notable for writing The New Rules of Marketing and PR and coining the term...

  2. Funny YouTube Videos Help Orabrush Make a Million Dollars in One Year

    Earlier today, I embedded "Video marketing case studies with David Meerman Scott and Greg Jarboe," which tells the Blendtec story. At SES San Francisco, Baljeet Singh, Senior Product Manager of YouTube and the Google Content Network, told the story...

  3. 'We No Speak Americano ft. Cleary & Harding' Gets Over 2 Million Views

    As David Meerman Scott says, the original idea for Blendtec's YouTube videos came from the company's research and development lab where staff was blending 2X4s to test the company's Total Blender. Video marketing case studies with David Meerman...

  4. David Meerman Scott on The New Rules of Marketing and PR

    When I first glanced at the schedule for Search Engine Strategies New York, David Meerman Scott's opening keynote presentation jumped out at me, and not because it comes first. Meerman's point. And Meerman gave us some new guidelines for success to...

  5. SES Day 1 Keynote: David Meerman Scott [LIVE BLOG]

    David Meerman Scott, author of World Wide Rave, is here to talk about "The New Rules of Marketing & PR" I know about creating information that people want to share.am And with that, David Meerman Scott has finished his keynote.

  6. Pew Internet Project Describes the State of Online News as Moving Target

    Of course, marketers may want to "cut to the chase" and listen to what David Meerman Scott, author of The New Rules of Marketing and PR, has to say in his opening keynote. David Meerman Scott on the new rules of marketing & PR at SES New York 2010

  7. Video Marketing Case Studies with David Meerman Scott and Me

    Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing Wikipedia Scott also gave a shout out to Tim Washer of IBM for Mainframe: The Art of the Sale, Lesson One.