Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and internal strategy are coupling to drive the new performance-based native advertisements. Yahoo's front-page news stream now displays personalized ads alongside...
A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king...
According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.
Say in generic terms why the company is hot,” says Scott Wyland, Investigative reporter, Scripps Newspapers. SEO professionals who look at press releases as a way to garner links are missing the point.
Google will pay Apple $1 billion in 2014 to be the default Internet search provider on iOS devices, including the iPhone and iPad, according Scott Devitt, an analyst at Morgan Stanley. Google pays certain companies to be their default search...
Yahoo had issues with management turnover (remember Scott Thompson’s resume fiasco? It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012.
Scott Hendison, aka the Search Commander, added this about how his clients view rankings, "You can tell site owners that 'rankings don't matter' until you're blue in the face, and they still want them.
About a month later Scott Forstall, head of iOS Applications left Apple amid rumors of a falling out with Cook over that apology. Travelers visiting parts of Australia are being urged by police not to rely on Apple Maps to guide them.
In a post there, Alandha Scott said, “The new site design will help you build a bigger, more connected audience by improving new channel discovery, simplifying subscriptions, and keeping your fans plugged in and aware of your new videos no matter...
If you want the edited highlights flip to the 11 minutes mark as their engineering director Scott Huffman explains the three main hurdles the company has to get over in order to create the search engine of the future:
He became Yahoo's interim CEO in May, after it was revealed that Scott Thompson had lied on his resume. Yahoo has confirmed Ross Levinsohn is leaving the company, two weeks after he lost out on the CEO position to former Google executive Marissa...
Mayer, who became Google’s 20th employee 13 years ago, replaces fired CEO Scott Thompson. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for...
Tim Morse had the interim honor during a four-month search, finally seating former PayPal president Scott Thompson. Google's 20th employee resigned from Google yesterday afternoon over the telephone. She starts her new job as Chief Yahoo first...
For instance, when ClickZ asked what brand clients should now anticipate, Scott Monty, the oft-quotable social media director for Buddy Media customer Ford, wouldn't bite. The biggest winner so far in the Facebook marketing vendor ecosystem was...
The deal comes just days after Levinsohn took the reins as interim CEO, following the departure of Scott Thompson under a cloud over claims he embellished his resume. Yahoo has agreed to sell its half of its stake in Chinese e-commerce firm Alibaba...
Scott Monty, head of social media at Ford, told ClickZ late this afternoon that his Detroit brand is still bullish on pre-IPO Facebook. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a...
After just five months, Yahoo has replaced CEO Scott Thompson, who was forced to step down under intense pressure from investors. At issue: a computer science degree listed in his resume and in official filings that didn’t seem to exist anywhere else.
In Massachusetts, the campaigns of Republican Senator Scott Brown and his Democratic challenger Elizabeth Warren are both using YouTube more effectively than candidates of an earlier era used banners, badges, parades, barbecues, free drinks and...
Yahoo's leadership dramas refuse to die down after revelations that recently appointed CEO Scott Thompson may have embellished his resume by claiming to hold a degree in accounting and computer science, when the degree was actually just for...
Byun could not confirm that Yahoo Small Business will be placed under the new Commerce division mentioned as part of the restructuring promised by new CEO Scott Thompson, but, with display advertising sales down, the Yahoo Marketing Dashboard...
