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  1. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    More Profitable Campaigns AdWords advertisers should assume that the quality score of their ads can always be improved. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry.

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll...