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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    More Profitable Campaigns AdWords advertisers should assume that the quality score of their ads can always be improved. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry.

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll...

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    When managing PPC campaigns, specific trends and statistics can be in direct conflict. New GDN placements: New placements may creep into your GDN campaigns. As disturbing as this discrepancy may be, it can also help you gain deeper insights into...