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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: Separate campaign view by Search re working on refining campaigns using bid...

  2. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    Small AdWords Campaigns Just like in AdWords quality score, relevancy here is critical. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. One of the questions we often ask ourselves is: what does my competitors AdWords account structure...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry.

  5. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. If you're a party of one running your own campaigns, this doesn't really apply. These trends can forge new campaigns you may not...

  6. Marketing Automation & Search – 3 Strategies for Mutual Success

    Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll...