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  1. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Yet quality score is one of the least important AdWords metrics. You want to improve the most important things...

  2. Google+ Bowling: Real Life Bowling Rethought for Real Life

    Google AdWords advertisers will still have access to this data, however. Google Executive Chairman Eric Schmidt, who happened to be discussing the future of Google technology in an unrelated unattended event at 4:01 this morning, hinted at the...