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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL optimization, which looks at the on-page optimization score for individual URLs, and factors in criteria like number of detected errors, warnings, and notes for the URL. Searchmetrics has announced a new addition to the Searchmetrics Suite...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    What it found was that overall, sites did not stack up against the study's criteria; the average score amongst 100 web-only retailers was only about 2.8 out of 5. The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    How do they organize their keyword grouping and is there a better way to drive up my quality score? The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    How did you score? Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success.

  6. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about quality score. While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an...

  7. Matt Cutts: Bad Grammar in Comments Isn't a Negative Google Ranking Factor

    But if users contribute comments to your website or WordPress blog, and those comments aren't necessarily grammatically correct or don't have a high readability score, can this hurt your rankings? Creating quality content for websites is always a...

  8. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry.

  9. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. What is SEO, really? You're bound to get a slightly different answer...