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Scientific Control

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  1. How to Find a PPC Niche & Attract Customers

    In search marketing, you often have a lot more control over those factors than you might think. You see, plants actually have a lot of control over the quality of their soil. And pH is just one of the myriad soil factors over which plants have...

  2. Success Through Testing: Don’t Forget the Scientific Method

    Control Group: This segment doesn't change and is used as the barometer by which to measure the effect of change. So, what exactly are the principles of the Scientific Method and how can they help? Not to be confused with predictions (an equally...

  3. Founder Berners-Lee Sees Social Media Corrupting His Intent For The Web

    That would be powerful control. Governments--totalitarian and democratic alike--are monitoring people's online habits, endangering important human rights," he wrote in the latest edition of Scientific American.

  4. Professor Lawrence Lessig to Keynote at SES Chicago

    When the lawyers in the room start insisting that the licenses you create must impose perfect control over everything you have, ask them to prove it. Professor Lessig was also named one of Scientific American's Top 50 Visionaries, for arguing...

  5. PPC Advertising: Art or Science?

    That's a much more important success factor than understanding the intricacies of search algorithms or the inscrutable "features" of the Google AdWords, Yahoo Search Marketing, and Microsoft adCenter control consoles.

  6. Landing Page Neglect: Are You Losing Money?

    We turn all of the other knobs and dials at our disposal and continue to neglect the biggest profit-driver under our control -- the conversion efficiency of the landing page. In future installments of this column I'll share my experiences about how...

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  7. The redundant trader

    So, in the event of a company credit rating downgrade or a change in interest rates, instead of using the machine-readable news to instigate new trades, firms are using it more like a stop mechanism, to say 'let's get out of these positions', then...

    Published
  8. Content Ad Campaign Keyword Strategy Revisited

    Today, we'll look at an alternative method that's a little more scientific and should give you even more control over where your ads appear. The number one reason for content advertising campaign failure is because ads frequently appear on...