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Scientific Analysis

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  1. Top 10 Web Analytics Segmentation Tips

    Set Targets With Reasoning for Each guesstimates” with reasoning for each in order to make analysis that much easier come month, quarter, and year-end. Aligning with the business equates to careful attention to detail and making your audience...

  2. Bunsen Burner Doodle Honors Inventor's 200th Birthday

    The Doodle shows the burner and the gas analysis that Bunsen gave to the scientific community. Anyone who has walked in to a high school science classroom across the globe remembers the first time they saw a Bunsen burner - one of the first...

  3. Google Acquires Security Firm Zynamics Same Day Android Apps Hit by Malware

    Google yesterday acquired German software company Zynamics, a company that specializes in reverse-engineering and analysis tools. We're delighted to have the zynamics team aboard and hope their tools and skills in fighting malware will help us...

  4. Battling Click Fraud is Important for All Involved

    Proactive actions, such as filtering and offline analysis, are definitely needed, and reactive investigations should be always done. Click fraud protection is something we take very seriously at Google, and it requires a high level of scientific...

  5. Look Out PageRank, There's a New Algorithm in Town

    But the news of the week has been Microsoft's research into BrowseRank -- analysis that includes time spent at a site or page -- added into the source and number of links to the content. All three engines have been using a variation of link...

  6. Search Engine Algorithms & Research

    There are two key drivers in web search: content analysis and linkage analysis. Bibliometrics can be fairly easily understood with the example of citation analysis. He described HITS as suffering from "topic drift," "nepotistic linking (spam)," and...