SEO News

Scientific

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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In fact, there's a lot of disagreement in the scientific community about what actually constitutes "artificial intelligence. In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content.

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    Can we ever satisfy both the scientific and creative approach to content marketing? Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data. Let's start by looking at some of the advantages...

  3. Twitter Ads: Are You Wasting Money on Mobile?

    When maximizing the performance of your Twitter advertising, be sure to take a scientific approach for testing your campaigns to determine what works and what doesn’t for driving down spend. Advertising on Twitter can be a great opportunity to...

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Perhaps not a totally original idea as Professor Vannevar Bush had a similar thought back in 1945 when he argued in the Atlantic Monthly that “as humans turned from war, scientific efforts should shift from increasing physical abilities to making...