Gwern.net findings aim to offer a scientific approach to product adoption by analyzing data of prior Google shutdowns, and forecasting how likely it is that any one product will survive. Before you get too cozy with a new Google product, you may...
We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process.iAcquire Brand Voice To the world outside of your colleagues, clients, and partners, your website is your company.
This isn't a scientific study. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this...
An analysis of "SEO" vs.social media" coverage on the top two major tech blogs, while not the most scientific study ever done, shows that social media was covered 4x more frequently on TechCrunch and 58x more frequently on Mashable.
The science behind the TriAngle Method shows scientific detail and proof, which the methodical would be interested in reading. Turns out, you actually can.at least when it comes to your landing pages.
Scientific hypotheses should lay out test ads, a control ad, and the metric by which you will evaluate the differences in the performance of those ads. Have you stopped doing consistent ad testing in PPC because the results of your tests couldn't...
Automated bid management uses scientific algorithms to filter and apply logic – ultimately making changes to your keywords and ad group bids. Bid management is arguably one of the most mundane activities that a PPC manager is tasked with.
When maximizing the performance of your Twitter advertising, be sure to take a scientific approach for testing your campaigns to determine what works and what doesn’t for driving down spend. Advertising on Twitter can be a great opportunity to...
Creation is a creative process but curation is a logical and a scientific process. If you are based in or do business in India, drop us a line if you would like to write for us. After Google raised the standards for quality content with the Panda...
While our classifications are non-scientific, organizing the information in such a manner provided some interesting insights into Google’s priorities for search in 2012. There have literally been hundreds of articles and blog posts written about...
Perhaps not a totally original idea as Professor Vannevar Bush had a similar thought back in 1945 when he argued in the Atlantic Monthly that “as humans turned from war, scientific efforts should shift from increasing physical abilities to making...
In the scientific method, you must always test theories before confirming them. Kids of all ages are trading in their swimsuits for backpacks and heading back to class. Now that summer vacation is behind us and a busy Q4 lies ahead, it’s as good a...
There is a lot of jargon and scientific nomenclature in web analytics reporting that isn’t obvious to business stakeholders. Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard.
What plants do is exude stuff (that’s a scientific term) from their root tips that attracts certain types of bacteria and/or fungi. And the plant that likes alkaline soil produces root exudates (a fancy scientific word for “stuff that comes out...
The new version of the calculator has 34 buttons and allows users to perform sine, tangent, cosine, square root, and other scientific functions. They continued, “Now we've redesigned the calculator feature so when you type in an equation, you see...
So, what exactly are the principles of the Scientific Method and how can they help? Not to be confused with predictions (an equally important part of the Scientific Method), hypotheses seek to provide answers as to why things happen, which can then...
Visitor intelligence can take your SEO to a scientific level not possible with simple SEO software. You've done all of the requisite work to set-up and improve the health of your site's SEO. You've got the balance right, so that your site isn't...
Trained empiricists will be fascinated by the scientific reviews of Panda. Insiders find every aspect of search engine optimization (SEO) fascinating. But the real world doesn’t. An SEO professional may live and die by every algo update and latest...
Author Sam Silverwood-Cope notes that Wikipedia did “extremely well” for geographic and scientific searches (e.g. Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content...
It was at that same time that Google did its first round of funding for both oceanic preservation causes and scientific research involving sea turtles. Through the use of the Google Earth API technology and a grant given to the sea turtle...
