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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    From the Chicago Tribune and Christian Science Monitor to Breitbart and Journal Broadcast Group; digital publishers are increasingly relying NDN to power their entire video content management system: leveraging our technology to host and present...

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    SEO isn't an exact science, but it is something that requires technical savvy, sophistication, and strategy to ensure alignment with search visibility goals. The best way to manage technology stress is to test, test, and keep testing, everything...

  4. The Pros and Cons of Big Data Democratization

    Accountability resides within the data science group. The classic arguments surround data ownership and often pit marketers against technology, amongst other silos. We live in very complex times. As much as we talk about integrated insights, it...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    If you’re unfamiliar, the site offers thousands of short videos designed to help visitors learn math, science, economics, history, and dozens of other subjects on their own. Several brilliant features jump out at me, such as the clear and useful...

  6. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    The science behind these modes is sound. In my book, that is a technology waste. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone, regardless of technical background, can be...

  7. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Located in New York, the new lab is modeled on the video technology company's...