Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
Understanding, processing and acting on all of this available data is a problem well beyond the scope of humans – it's an issue for big data science. And, they are investing a greater percentage of their revenue in technology and content – 7.9...
If you're working in the technology space, go read a science blog. You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough.
Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will Luttrell, chief technology officer of Integral Ad Science. Google’s Active View viewability measurement solution...
This is part art and part science. If your technology or service partner can provide this, you can run PLAs. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure.
Science and Technology Massachusetts Institute of Technology), to Lifelong Learning (e.g. After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes to audience development.
Karen Nelson-Field, of the Ehrenberg-Bass Institute for Marketing Science, on the key variables that drive video sharing; Proprietary technology: The Unruly Viral Video Chart uses proprietary social tracking technology, which has been collating...
The combination of all of these concepts such as “big data”, measurement science, and data science trends makes predictive analytics my hottest trend to watch in 2013. Unlike the baby steps mentioned above, the one glaring exception of a technology...
Her mathematical influence undoubtedly came from her mother, who was so afraid Ada might take after her poet father that she imposed on her a strict regimen of science, logic and math studies. Each year, Ada Lovelace Day commemorates the work of...
If you happen to be in Manhattan, check out the Science, Industry and Business branch of the New York Public Library. Technology Researching a new market, customer, or channel can be wildly inefficient.
A lot of people believe that due to the lack of control on organic searches and rankings on search engines, SEO forecasting isn't easy and not an exact science. Without getting into the science of forecasting, one way of creating a separate model...
As Schwartz, Halpern and I discussed the process by which the Creative Science platform generates ad copy, I started to understand the possibilities, perhaps not immediately, but certainly as the technology develops.
Lee’s fellow co-founder and Didit President, Dave Pasternack, famously panned SEO back in 2007 in a lengthy exchange with several industry personalities in what will forever be known as “The SEO Is Not Rocket Science” debate.
Baking is a science, add too much or too little of one ingredient and your whole recipe could be ruined. Let’s return to the question of where Penguin and semantic search technology will leave the smaller scale sites that rely on optimization...
The Moogseum, described as an “innovative, interactive exploratorium at the intersection of music and science,” Bob’s SoundSchool, which “uses the intuitive interface and sonic richness of Moog instruments to teach children and adults the science...
Yahoo's leadership dramas refuse to die down after revelations that recently appointed CEO Scott Thompson may have embellished his resume by claiming to hold a degree in accounting and computer science, when the degree was actually just for...
Applying social media optimization (SMO) to your content isn't rocket science, but amidst other marketing priorities, it sometimes get buried or forgotten. Fix: For any content that may shortly become out of date (e.g.news, technology guides, etc...
Problems such as global warming, and other stuff of science fiction that just might be possible. Radical in the sense that the audaciousness of the proposals makes them sound like science fiction. Solve for X is a place where the curious can go to...
While it is a concept that is inherently intuitive, there is real science behind it. And, there's this research covered in MIT's Technology Review on dating sites where "users presented with too many choices experience cognitive overload and make...
Christian Science Monitor Science: msnbc.com And I'll bet dollars to donuts that they didn't have the Christian Science Monitor on their list of top 10 news sites in the U.S. I’ll bet dollars-to-dumplings that they didn’t know the Washington Post...
Science experiments aboard the International Space Station (ISS) could unlock the answers and now we're giving you a chance to ask the questions. No doubt the channel will be well used by science teachers throughout the global.
