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Science Experiments

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  1. Landing Page Optimization: How to Identify Testing Opportunities

    Optimizely, Google Content Experiments, Unbounce). Rules of A/B Testing – The Art in Marketing Science This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white...

  2. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    If you're using Google Experiments to also measure the results, you will need to set up Goals and use those as the success metric. Randomization: Google Experiments was used to run the test and make sure that the traffic driven to these pages was...

  3. Success Through Testing: Don’t Forget the Scientific Method

    Principle 4: Experiments Experiments obviously are the tests themselves. Another product of middle school was what we learned in science class, an analytical practice called The Scientific Method. And in the words of my middle school science...

  4. YouTube Wants to Put You in Space

    Science experiments aboard the International Space Station (ISS) could unlock the answers and now we're giving you a chance to ask the questions. No doubt the channel will be well used by science teachers throughout the global.

  5. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    Well, Watts has been conducting experiments on many of the questions that marketers would like answered -- even tough ones like: Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well...

  6. Lies, Damned Lies, and Statistics in Landing Page Optimization

    When conducting a large number of experiments, even two identical effects can seem different based simply on a statistical streak. By discarding the remaining experiments that don't support their desired conclusion, they're misrepresenting the...