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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). My 3-year-old daughter plays these types of games and uses...

  4. Doodle 4 Google 2014 Contest has Begun

    Additionally, the winner will receive not only a $30,000 college scholarship, but also a $50,000 technology grant for his or her school, courtesy of Google for Education. Rosanne Somerson, Rhode Island School of Design interim President

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. Re/code also reported that Sridhar Ramaswamy, who...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The Dangerous Perception: Old school strategies can still work Moving from old school to new school tactics across page, content, search, and social sets you up for success in 2014. Your web pages, are what will attract visitors, drive conversions...

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. It’s not like you could use checks and Xs to get me to sign up for the Miley...

  8. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Google is also working on machine learning and training their systems to be able to comprehend and read at an elementary school level, in order to improve search results. As a result, Cutts said we shouldn’t expect to see any PageRank updates...

  9. Google in 1998: New Easter Egg Takes You Back in Time

    While you can't do a search in the old school Google, it is amazing to see how far the search engine has advanced from the 10 blue links to more dynamic search engine, providing universal search items like images, video, and news.

  10. 6 Tips For Hiring a Real Social Media Marketer

    Old School Methods of Managing Media Work Even million-dollar-a-year newscasters tell us that, "A man that saw the fire called 911. Both lovers and haters responded in droves. Today's article addresses the major questions and issues that arose.

  11. Fake Online Reviews Cost 19 Companies $350,000

    In a 2011 Harvard Business School study, a researcher found that restaurants that increased their ranking on Yelp by one star raised their revenues by 5 to 9 percent. A total of seven companies offering "reputation enhancement" services were caught...

  12. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    The night school for adults eventually became what we now know as continuing education classes, which are taught in the evenings at many universities and colleges. It was announced on January 19, 2012 that Hull House would be closing in the spring...