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  1. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    She also won a $30,000 college scholarship (she plans to attend the Minneapolis College of Art and Design this coming fall), a Chromebook computer, and a $50,000 technology grant for her school. Google said they received 130,000 submissions for...

  2. Google CEO Larry Page Suffers From Rare Voice Health Issue

    Steven Zeitels from the Harvard Medical School and the Massachusetts General Hospital Voice Center — who is really excited about the potential to improve vocal cord nerve function. But overall over the last year there has been some improvement with...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. Driving Consumer Insights With Mobile Analytics

    Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...

  5. Creative Link Prospecting: Following a News Story

    A great example is the story of the schoolgirl Martha Payne, and her blog Neverseconds: the blog consists simply of photographs and a short daily review of her school dinner. So good in fact that they won first prize for “Bar Operator of the Year...

  6. Creative Content Marketing: Winning Hearts, Minds & Wallets

    In this section of the session, Odden highlighted a number of creative content examples, such as Tom Fishburne, who started drawing cartoons on the backs of Harvard Business School cases. More than two-thirds of client-side respondents (70 percent...

  7. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line. Based on how well the presentation went last semester, I was able to visit the...

  8. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.

  9. How the Gun Control Debate is Impacting Search Results

    Meetthenra.com is a site that aims to teach its visitors about what they deem to be the extremist leadership of the National Rifle Association and saw a large upturn in its visitation after the leader of the NRA made controversial comments...

  10. Enterprise SEO in 2013

    Producing successful strategies has never been more challenging for enterprise-level search, at least for those that are still trying to kick it old-school – creating content while muttering an outdated "build it and they will come" marketing mantra.