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School Year

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies" were second, and "school shopping" and "back to school sales" were about tied next.

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    By Charles Seagle, Mokulele Elementary School, Hawaii: "If I could invent one thing to make the world a better place it would be a Time Machine. In addition to being the first animated Doodle 4 Google winner and appearing on Google's homepage all...

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    I expect that the default action by search engines will be to take down information," said Orla Lynskey, a lecturer in law at the London School of Economics. While the U.S.has a heightened sense of privacy invasion as a result of last year's NSA...

  4. Google Reveals What New & Expectant Parents Search For

    Planning for School Trumped by More Immediate Concerns When Baby Arrives When people search for "pregnant," they are also searching for "school" and "college" surprisingly often. When people search for "newborn," searches for college and school...

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). My 3-year-old daughter plays these types of games and uses...

  8. Doodle 4 Google 2014 Contest has Begun

    Additionally, the winner will receive not only a $30,000 college scholarship, but also a $50,000 technology grant for his or her school, courtesy of Google for Education. Rosanne Somerson, Rhode Island School of Design interim President

  9. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. Re/code also reported that Sridhar Ramaswamy, who...

  10. A New Direction for SEO in 2014: The Secure Search Manifesto

    The Dangerous Perception: Old school strategies can still work Moving from old school to new school tactics across page, content, search, and social sets you up for success in 2014. Your web pages, are what will attract visitors, drive conversions...

  11. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. It’s not like you could use checks and Xs to get me to sign up for the Miley...

  12. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Google is also working on machine learning and training their systems to be able to comprehend and read at an elementary school level, in order to improve search results. As a result, Cutts said we shouldn’t expect to see any PageRank updates...