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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    What makes this site so successful—more successful than most of the math teachers and live classroom settings of which I’m aware? Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t...

  2. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    The hypothesis here is that students are more interested in potentially staying closer to home, are more interested in offerings where they have either a campus or they have some other way of interacting with the community or teachers or the...

  3. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Browsing the site, I discoveref a page dedicated to Professor Quirrell, one of Harry’s first year teachers. Since embracing the diet and the lifestyle, Kevin has lost 20 pounds and is starting to feel good about his body for the first time since...

  4. Everyone is Twittering, But Is Anyone Listening?

    NPR, MSNBC, and PBS immediately replied to Smithsonian Student Travel's tweet, expressing interest in hearing from middle school students and teachers. This was helped by the conference being kicked off by an energetic keynote speaker and...

  5. Using Twitter as an Education Tool

    This site allows teachers to edit students' tweets by granting them "administrator" status. This came out of a concern with the lack of control teachers had with Twitter. George Mayo, an eighth grade English teacher at Silver Spring International...

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  6. Yahoo Confirms Icahn Proxy Fight

    He is the 2007-2008 President of the American Law and Economics Association, and a former chair of the Business Association Section of the American Association of Law Teachers. He joined the Harvard Law School faculty in 1986 as an assistant...

  7. Social Media = Society's Watchdog

    Or, how about the teachers who have been asked to step down for their overtly sexual content within the social networks. More than a few students have been kicked out of universities for collaborating on Bebo, hi5, Facebook, MySpace and the like...