Rich Snippets and Schema.org Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. As a result of this promise of higher CTRs and higher rank...
I'm going to outline some underutilized opportunities to make your listing stand out from others within that limited real estate using schema.org protocols. He also does a lot of work and writing around schema.org and the semantic web.
Since announcing the schema.org project two years ago, little has changed with the markup. The logo designation is part of the Organization markup within schema.org. The tag markup looks like this: code>
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. To learn how to add schema location markup check out Carrie Hill's step-by-step article.
Using semantic markup like the Schema.org protocol helps third parties interpret and use your public HTML. Increasingly, people are finding things, getting directions, and connecting with the wisdom of the Internet via Siri and other apps on their...
Apply authorship code and schema.org attributes for any special features on the page such as video. For small business owners, the discussion is much more practical and alarming. Specifically, small business websites do on-site SEO poorly or not at...
Video and schema.org The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices, and online discipline the convergence of so...
Most Plussed: #Winner How to Implement Video Microdata for Google & Schema.org by Terry Van Horne It's always interesting to see what is the most popular content of the year. But. Any content writer knows that it is impossible to predict what...
Schema-Creator.org's Review Schema Creator Let's walk through adding a review to your site using the Schema-Creator.org tool. With Schema-Creator.org, this is as easy as filling out a form. I'm a huge fan of schema protocols.
Enter: semantic mark-up, such as RDFa, microformats, microdata, schema.org.structured data. Tim Berners-Lee first spoke of a Semantic Web at his address at the first World Wide Web Conference in 1994.
Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of content given to search engines via websites. Use Schema-Creator.org to get the first steps down.
Recently, a business.txt file was proposed on Github as an alternative to hCard or schema.org business formatting, offering a place for sites like Yelp, Citysearch and Google to gather information about that business.
Schema.org The blog does a good job keeping tabs on early commercial efforts in the space as well as providing ongoing coverage and is a good way to keep tabs on Schema.org as well as early commercial efforts.
If you’re using structured markup (Microformats, RDFa, Open Graph, Schema.org, etc), this tool will validate your page to ensure that it correctly meets the specifications. Like Google Webmaster Tools (GWT), Bing's Webmaster Tools provides some...
The schema that Google applies in their approach is no secret: it’s publicly available on the aptly labeled Schema.org, a collaboration initiative being driven by Google, Microsoft and Yahoo. Schema.org breaks the world down into several...
Microdata: (http://schema.org) body itemscope itemtype="http://schema.org/article"> img itemprop="image" src="THUMBNAIL_URL_HERE" /> body> Applying social media optimization (SMO) to your content isn't rocket science, but amidst other marketing...
One important consideration is who are the controllers of schema.org? This guide will help get you up to speed with microdata and schema.org, so that you can start adding markup to your web pages. Webmasters use the schema.org vocabulary to add...
In the past four years or so, we’ve seen varying levels of hysteria over Google Suggest (later renamed Autocomplete), Search Options, Social Search at the bottom of the SERPs and later incorporated in organic results, Realtime Search, Google...
There are 100+ new HTML5 markup types documented with microdata at Schema.org, each of them presenting SEO opportunities. Before giving in to the dark side, check out these SEO tips to renew your faith in the [white hat] light side of the Force!
The National Resource Directory (NRD) uses Google Custom search and JobPosting markup language - part of Schema.org - to develop a database, so far, of more than 500,000 jobs that are "veteran-committed.
