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Schema Org

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  1. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. If you haven't been using any rich markup schema on your website, you're missing...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Schema.org, and others. You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to succeed in...

  3. So... You Think SEO Has Changed?

    Schema.org Markup Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number)

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    You can help our algorithms understand your pages better by following these recommendations: use schema.org article markup, provide authorship markup, rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. AC: Content strategy (including the creation of great content and the...

  7. Dissecting Moz's 2013 Search Engine Ranking Factors

    The only oddity I noticed is that while there's a factor for schema.org, there doesn't seem to be any recognition of any other markups like RDFa called out. Whether other formats were considered is unclear, but I would think that since Google, Bing...