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Schema

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  1. Google Supports New Schema for Multiple Business Phone Numbers

    If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. Recently announced, Google launched support for new schema.org markup that...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Schema.org, and others. You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to succeed in...

  3. So... You Think SEO Has Changed?

    Schema.org Markup Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number)

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Schema event tagging should be considered on event landing pages as well, for better information delivery to search engines. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects receive 10 marketing...

  6. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    You can help our algorithms understand your pages better by following these recommendations: use schema.org article markup, provide authorship markup, rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes...