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  1. Landing Page Optimization: How to Identify Testing Opportunities

    Conversion events can include selling products, generating a lead, scheduling an appointment, etc. If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting...

  2. How to Create an Editorial Calendar That Will Grow Your Audience

    Editorial calendars minimize scheduling and resource conflicts, ensuring that items are delivered on time and syncing social media activities with other content marketing projects. Editorial calendars can help content managers, SEOs, and businesses...

  3. 3 Social Marketing Communication Methods: When & How to Use Them

    To maximize efficiency, use tools that let you automate some of these processes such as scheduling Twitter posts and post on multiple networks at once. Marketing is often divided into three types of communication: One-to-one, one-to-many, and many...