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  1. PPC Management Operations: The Ultimate Guide

    PPC management takes organization, scheduling, and attention to detail. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. When you have regularly scheduled checkups daily...

  2. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but now you should make sure that your pre-existing settings are correct. Many strategies have come and gone within your PPC campaigns...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Reach more people by scheduling and submitting your Google+ Hangout in directories, forums and outlets like this one. Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now seize the hour of gaining...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use information besides searchers query, like location, day/time scheduling, and device to be super relevant to searchers and compel conversions. Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    Conversion events can include selling products, generating a lead, scheduling an appointment, etc. This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white...