SEO News

Scent

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  1. Google Commerce Search 3.0 Brings Big Brains to Smaller Shops

    It's really only a little gripe but - whilst the "all the action is happening in the search box" approach seems to be fashionable right now, is visually appealing and provides a strong amount of 'scent' or 'signal' to the user - I found the...

  2. Q&A with Bryan Eisenberg, Co-Founder, Future Now Inc.

    I promise to share something else that also has a good scent! As Future Now's CPO (Chief Persuasion Officer), Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep...

  3. Converting Searchers to Buyers

    One of the major themes is the idea of laying down "scent trails" that people can follow, in much the same way a dog can track scents, to locate what they're looking for. You can create scent trails anywhere, starting with your search optimization...