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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The scenarios listed above are just a few more examples of what I've seen while analyzing websites impacted by Panda 4.0. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to...

  2. The Difference Between App to App and Web to App Advertising

    While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app-to-app and web-to-app scenarios). This always on phenomenon presents a perfect opportunity...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    What do you think, are Google's new enterprise toys enough to keep you within their platform alone, or are there still scenarios that will leave you craving an outside tool? Google announced a number of new AdWords features and enhancements this...

  4. PPC Management Operations: The Ultimate Guide

    I've seen both of those scenarios and more). When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in...