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  1. The Difference Between App to App and Web to App Advertising

    While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app-to-app and web-to-app scenarios). This always on phenomenon presents a perfect opportunity...

  2. PPC Management Operations: The Ultimate Guide

    I've seen both of those scenarios and more). When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at...