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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Your objective should be first to determine which scenario represents the most common usage pattern of your users and then to optimize your design for that pattern. When your task domain is unavoidably cluttered with existing technology solutions...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Another scenario could be, "I'm terrified of saying something stupid or wrong, so I'm going to craft tightly researched and honed pitches that I test with at least three colleagues before I send. The days of guest blogging, he said, are over for SEO.

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may be in a scenario where people research and then look for suppliers separately. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you...

  4. A Simple Test to Guide Every UX Design Decision

    There have been hundreds of times when I've been working on a UI and someone asks "what if the user wants to [insert low probability scenario here]. During the design process, the tendency is to add more features, controls, or content than a screen...

  5. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    This is a probable scenario, as YouTube recently announced it would provide offline viewing to its mobile app users starting in November. Rumors are flying this week about the possibility YouTube may launch a subscription-based music streaming...