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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The artful incorporation of real people makes this campaign more powerful than any scenario that could have been scripted and produced. As technology advances, the distance between a brand and its customers has grown.

  2. The Difference Between App to App and Web to App Advertising

    Web-to-app is the scenario where: Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Your objective should be first to determine which scenario represents the most common usage pattern of your users and then to optimize your design for that pattern. When your task domain is unavoidably cluttered with existing technology solutions...