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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She clicked on Tim's forwarded message, and quickly scanned it. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call.

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Because they are hardly ever secure, usually connected to a port, and store everything scanned to them. Yes, it's time to once again take a dive into the off-grid world of Black Hat and DEF CON, the information security and hacking conferences.

  3. Product Listing Ads: How to Maximize Your Returns

    When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...

  4. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    You should also insist the candidates send published writing samples, preferably hyperlinks to live articles and not scanned copies of a magazine article from a decade or two ago. Publishing value-driven, quality content on your site is a major key...

  5. How to Use QR Codes for Better Conversion Rates

    So far this year (as of Q3 2011), ScanLife reports over 20 million barcodes scanned worldwide, of which 60 percent were in the United States. When" opportunities: Product life is nearly expired Barcode content: Link to the online product page of...