The most popular 2D barcode formats are QR code, DataMatrix, ScanLife EZcode, and Microsoft Tag (Tag). ScanLife's Q1 2011 Trend Report ScanLife EZcode and Microsoft Tag are proprietary formats only decodable by their tools, while QR and DataMatrix...
So far this year (as of Q3 2011), ScanLife reports over 20 million barcodes scanned worldwide, of which 60 percent were in the United States. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check...
ScanLife Can QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign.
Short for quick response, these are ubiquitous in Japan and getting popular in the U.S.as marketers slap them on more places, and apps like RedLaser and ScanLife gain favor. Mobile devices have eyes and ears.
