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Scalpel

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  1. How Link Building Changed in 2013

    Google Says Use a Machete, Not a Scalpel Every year, link building gets harder. We rename the process, we struggle to adapt to updates, we beg clients to let us stay as safe as possible, we argue about new factors that may outweigh it in Google's...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine-tune the pages and the content on your site once you start testing. This is true for all types of websites, whether you want your...