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  1. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    The Online Marketer’s Guide for the Holidays - Marin Software Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. Download Marin’s 2012 Search Holiday Tips whitepaper...

  2. Big Data: An Introduction for Search Marketers

    In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...

  3. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.

  4. The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets

    According to Marin Software, a leading provider of paid search management software, which includes bidding, this gap averages about 7 percent and varies widely by industry and keyword. If the campaign doesn't scale to a level that produces a...