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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful content marketing is driven by real-time data at quantum scale. Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: Where do we get our data? And, "How do we further our marketing careers?

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. This partnership will help open the competition in digital marketing and will facilitate global networking. Over the last few years there have been many...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. At the end of January, Facebook announced the global rollout of Custom...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. Between keynote speakers and intensive educational sessions, the Marriott Marquis was abuzz with information, white...