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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Most businesses have an average Quality Score of 5 on the scale of 1-10. I've been meaning to respond since I read the piece, but hey – better late than never, right? I want to explain why you should, in fact, be obsessed with your quality score.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. At the end of January, Facebook announced the global rollout of Custom...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Those surveyed also said posts from friends on Facebook were the most effective method for learning about new products with a score of 2.73 on a scale of 1 to 5. Social technology company 8th Bridge released its third-annual Social Commerce IQ...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    When choices have to be made to minimize channel activity, or scale up the investment in any channel, it is important to identify the channels that yield the greatest results. One of the most important aspects of the marketing plan in 2014 will be...

  5. Sequencing the DNA of the Perfect Comment [Study]

    They were asked to select one of four sample articles, whichever one they were most interested in reading, and given 16 comments from the selected article, one at a time, and asked to rate them on a 5-point scale against nine separate criteria...