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  1. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. The integration of content and SEO at the time of authoring provides marketers with learning, scale, and efficiency...

  3. PPC Management: Your Past, Present & Future

    And they aren't forward-thinking, large-scale strategic initiatives. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a negative and up the scale it is a positive. These words all have very specific meanings when it comes to...

  5. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The growth rate itself is incredibly impressive, but even more so considering that it had already achieved a level of scale with more than 20 million visitors a year ago. That BuzzFeed has demonstrated such strength in mobile absent this sort of...