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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    For example, I’m helping several large-scale websites now with Panda hits that have 50 percent mobile traffic from Google organic. Since May 20, I’ve been helping a number of companies with large-scale Panda attacks.

  2. Survey Says: Stop Making Assumptions About Your Content

    Open field responses can get you specific, unique feedback but are difficult to scale, replicate, and analyze. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me.

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Or maybe you used article spinners or concatenation schemas to scale and produce "unique" content across hundreds of automated listing pages across your site. Another more efficient way is to automate and scale your efforts by leveraging the...

  4. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In my opinion, the reporting can be extremely helpful for larger-scale websites that are implementing hreflang across many pages," Gabe said. If you're marketing internationally, it is important that your content is translated properly.

  5. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of...