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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Or maybe you used article spinners or concatenation schemas to scale and produce "unique" content across hundreds of automated listing pages across your site. Another more efficient way is to automate and scale your efforts by leveraging the...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In my opinion, the reporting can be extremely helpful for larger-scale websites that are implementing hreflang across many pages," Gabe said. If you're marketing internationally, it is important that your content is translated properly.

  3. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. The integration of content and SEO at the time of authoring provides marketers with learning, scale, and efficiency...

  5. PPC Management: Your Past, Present & Future

    And they aren't forward-thinking, large-scale strategic initiatives. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past...