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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate relationships. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low...

  2. Last-Minute SEO - Here Come the Holidays!

    OK, so now since it is after Labor Day you likely have missed the opportunity to fully implement an organic "White Hat" or "Gray Hat" strategy. Well, that depends on when you read this, but let’s say it is just after Labor Day and your target is...

  3. Conquering Content Marketing, Step 5: Measurement

    OK, thanks so much Tim. Before she could even say, "Good morning" Frank blurted out, "Lisa, you won't believe this. The new campaign, aimed at resurrecting British Outfitters' tainted image, was centered around an Instagram video contest that would...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's happening on the website. Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a...