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  1. Conquering Content Marketing, Step 5: Measurement

    OK, thanks so much Tim. Before she could even say, "Good morning" Frank blurted out, "Lisa, you won't believe this. The new campaign, aimed at resurrecting British Outfitters' tainted image, was centered around an Instagram video contest that would...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's happening on the website. Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    It could very well be the case that, 'hey we thought there was some keyword stuffing or cloaking or whatever going on,' and that's a clear-cut case, you'll get a notification, you'll get a message, and then you can start to figure out and...