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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things. Quality content is what pulls the audience into the buying cycle.

  2. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  3. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    In-Depth Articles Feature Mainstream Media and Smaller Reputable Blogs Google took the opportunity to tout their Voice Search in the announcement, writing, “Say you’re thinking of buying a new 2014 Mazda3—just tap the microphone on your Google...

  4. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Social media marketing has become a routine part of SEO recommendations. Buying banner ads on search? All of these changes were brought "to a head" for me when I read an email from Melanie White, Editor of ClickZ dare I say "vital" – to work on...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a social media page is not necessarily a qualification. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Just focusing on social media is also extremely...

  6. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. You need an editor or proofreader to support the social media marketer.

  7. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    In a Wired story, Mat Honan wrote about juicing your story popularity with social media. And since more solutions are now using social signals like tweets, shares, likes, Klout score and authorship – and popularity (at least the digital version of...