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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Use multiple media types Follow spammy onpage advertising techniques Advertising material That's not to say quantity isn't important, but quality far outranks quantity. And, finally, for the first time, Searchmetrics says it measured user signals...

  2. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.