SES Toronto 2013 is also offering an early-bird savings of up to $300 for attendees who register for a conference pass by May 9. The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown...
However, an image of a car stranded on the side of the road (albeit with indistinguishable characters) couldwork if the ad copy had something to do with State Farm's roadside assistance or similar benefit, but the ad copy here is all about savings.
One simple way to fix the issue: find savings to push linked content up. Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an SEO standpoint.
Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings. Our jury of PPC experts had plenty to say about this hotly debated topic. If you read no further, at least takeaway these five key points:
Thousands of merchant offers have since been promoted on the platform, resulting in millions of dollars in savings for card members, Brad Minor, VP of public relations and social media communications at American Express, told ClickZ.
When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as well. But just how much savings would that be?
No phone numbers or coupon scanning is required - the coupons are instantly redeemable, with savings automatically deducted at checkout. Google have launched a new digital coupon service called Zavers.
Understanding paid search, traditional advertising, and social media goals of success can gain the savvy SEO leverage by demonstrating better metrics either through cost savings (look we’re cheaper! With 2013 upon us, and a fiscal meltdown promised...
As annoying as the crowds were, my experience (and savings) was positively impacted by a trusty sidekick: my smartphone. Due to a past felony I must have committed during my early life, my karmic payback was having to go out shopping on Black...
Asking Google to "Play the new James Bond movie trailer" will see the clip immediately start playing in Google search, while a question such as, "When does daylight savings time end? Google's advanced voice search capability is now available on iOS...
Some of our customers see value in forecasting in savings from paid search when organic rank improvement leads to reduce paid spend. Quantifying the value of SEO allows them to make a business case to executives for investments while allowing them...
As a simple rule of thumb, try to attribute fair assumptions in revenue generation, cost savings, or visitor satisfaction back to the trends you observe. Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data...
In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts. Searchers can become more interactive with ads by watching video, getting coupons, or...
Volume Pricing - Savings Packs, Kits Saving packs are buying the a larger quantity of the same unit. Here is an example of a savings pack, combined with a free shipping offer after a certain amount: Increasing average order value (AOV) is one...
Changing “Rentals” to “Deals” in the URL to emphasize the savings. When it comes to PPC ad testing, only a few of us are actually testing as often as we should be. One of the main “excuses” advertisers give is that they don’t gain enough lift from...
Misspellings used as puns (like "grate savings on kitchen utensils") They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick you know, it might be time for...
As more companies in heavily regulated industries search for cost savings, greater efficiencies for dollars spent, and better matches with modern sources of information, they are aggressively shifting dollars from traditional advertising to...
This doesn’t come as a major surprise considering the popularity of the extreme couponing craze, which instructs its followers to conduct intricate calculations and planning of their coupon combinations to maximize the savings.
Money Savings - Current local "coupons" and deals are easy to find! Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level. Check out these enticing perks that come along with the new...
Advertisers will start measuring their Facebook Ads campaigns based on profitability that either helps generate revenues or supports in some kind of cost savings. What will happen in the year ahead? I’m no fan of making predictions, but there are...
