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  1. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Understanding paid search, traditional advertising, and social media goals of success can gain the savvy SEO leverage by demonstrating better metrics either through cost savings (look we’re cheaper! With 2013 upon us, and a fiscal meltdown promised...

  2. 5 Ways to Make Web Analytics Data More Insightful

    As a simple rule of thumb, try to attribute fair assumptions in revenue generation, cost savings, or visitor satisfaction back to the trends you observe. Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts. Searchers can become more interactive with ads by watching video, getting coupons, or...

  4. Search Marketing and Social Media in Regulated Industries

    As more companies in heavily regulated industries search for cost savings, greater efficiencies for dollars spent, and better matches with modern sources of information, they are aggressively shifting dollars from traditional advertising to...

  5. 10 Reasons to Use Foursquare Explore for Personalized Local Searches

    Money Savings - Current local "coupons" and deals are easy to find! Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level. Check out these enticing perks that come along with the new...

  6. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Advertisers will start measuring their Facebook Ads campaigns based on profitability that either helps generate revenues or supports in some kind of cost savings. What will happen in the year ahead? I’m no fan of making predictions, but there are...