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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A webinar on retirement savings best practices. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  2. Google Reveals What New & Expectant Parents Search For

    According to Google data, parents who are searching for preschools are 41 times more likely to search about college savings than the average. Through searches and surveys, we can see the increasing reliance on the Web and mobile, a clear interest...

  3. Using the DMAIC Process for SEO Projects

    You should have a project completion timeline with savings estimates, improvement goals and how to measure these goals. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search...

  4. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    ET, so register now to take advantage of up to $400 in savings and experience cutting-edge online marketing. As of 2013, that number is closer to 60 trillion unique URLs, according to Patrick Thomas, a specialist on Google's User Policy team and...

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Retail showed huge growth in Q2 2013 (+218.6 percent), catapulting it ahead of Autos for the first time this year, thanks to two ads from Kmart – "Ship My Pants" and "Big Gas Savings". The report also found that online video ad shares have...

  6. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    In travel segment, a lot of people were looking for price points, book now, percent off, coupons, savings, as well as “official site” in the ad title and description. He says the way people are searching and interacting with technology is changing...

  7. Why Social Media Listening is Important for Brands

    Integrate with CRM to prove cost savings. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be. If you're running social media for your business, you must listen to...