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  1. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Not only does it make the concept more relatable and clear uncertainties, but it also saves the client from having to ask multiple times. Struggling with those oh-so-very-special clients who wreak havoc on your sanity and make you want to rip your...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    With 16 saves, he made World Cup history. If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    Using the clipboard pane saves endless cycling between slides copying and pasting various objects as it can store 24 items – useful for when you are constructing slides that "build" or you are using a range of icons to represent characters in your...