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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. The content that finds its way through the complicated maze of devices...

  2. Twitter Speak From @ to Z – Terms & Definitions

    Blocking someone from Twitter means you're not only not following him/her, but that person can no longer follow you, reply to you, or see your profile on a Twitter search. There are a few different OAuth authorization styles your developer can use...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Justice Department certainly hasn't been bashful about asking various search engines and social media platforms to share privileged data before – even without a warrant. There's no longer any need to ensure that no PII (personal identity...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...