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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    Consider that 30 million books have been published to date, according to a report from Mashable that used Google's algorithm to add them all up. If the dogs eat enough to be a prototype, you won't need to do Excel or Word or PowerPoint, and if the...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Performance: Review reports on performance to date and monthly trends. A good practice is to send out one daily report first thing each morning showing day-by-day performance for the month to date as well as the trend for the month.

  3. Top 5 Micro-Conversions You Should Measure

    A good rule of thumb is calculate the percentage of those who use wish lists or carts and come back to complete a transaction at a later date. Having a job application submitted online saves an HR employee's time (times his or her hourly rate) and...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Buzzman used the same process of running focus groups, but expanded from France and the UK to Germany, Spain and Italy and asked audiences "if you could put any date in history, where would you go? Below you can choose whether to end the Hunter and...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    In what is quite possibly the most unintentionally ironic temper tantrum to come out of the SOPA debate to date, Dodd continues to obfuscate the facts and rails on “some technology interests” for resorting to “stunts” that punish users and turn...