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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and...

  2. PPC Management Operations: The Ultimate Guide

    You might even decide to pause these keywords and reinstate at a later date. Check the ROI for those other sites and if it makes sense, turn off these partner sites to save money (especially if you're working with a smaller budget).