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  1. PPC Management Operations: The Ultimate Guide

    You might even decide to pause these keywords and reinstate at a later date. Check the ROI for those other sites and if it makes sense, turn off these partner sites to save money (especially if you're working with a smaller budget).

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Keep separate spreadsheets by date so you can track your progress over time. At the end of the crawl, you can see which pages still have that code (or don't have that code), and that can help you save enormous amounts of time.

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    Consider that 130 million books have been published to date, according to a report from Mashable that used Google's algorithm to add them all up. If the dogs eat enough to be a prototype, you won't need to do Excel or Word or PowerPoint, and if the...

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Performance: Review reports on performance to date and monthly trends. A good practice is to send out one daily report first thing each morning showing day-by-day performance for the month to date as well as the trend for the month.

  5. Top 5 Micro-Conversions You Should Measure

    A good rule of thumb is calculate the percentage of those who use wish lists or carts and come back to complete a transaction at a later date. Having a job application submitted online saves an HR employee's time (times his or her hourly rate) and...