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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Yet, brands dedicated to winning and maintaining customer satisfaction (and delight) over time will always win. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction.

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    This is likely due at least in part to the satisfaction increase in mobile devices, up 2 percent from 2013, with 61 percent saying they were satisfied with information found on smartphones. Up to 60 percent of consumers used mobile exclusively to...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The debate goes on about the gender gap – and that's true no matter what the industry...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    What picture do people think best evokes a feeling of satisfaction? What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to unlock new revenue...

  5. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Specifically, they want to test how consumer satisfaction changes with hero ads. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart...