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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. Search marketing software and service company WordStream...

  3. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    Lisa sat down, anxiously waiting for Don to get off the phone. Seventy-two years. That's how long the popular daytime soap opera, "Guiding Light" aired. What's amazing about this show isn't the fact that it is the longest running television drama...

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    I recently sat down with Fishkin to get his thoughts on SEO, content marketing, link building, and email marketing. "Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy.

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should...