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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. Search marketing software and service company WordStream...

  2. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    Lisa sat down, anxiously waiting for Don to get off the phone. Seventy-two years. That's how long the popular daytime soap opera, "Guiding Light" aired. What's amazing about this show isn't the fact that it is the longest running television drama...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    I recently sat down with Fishkin to get his thoughts on SEO, content marketing, link building, and email marketing. "Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO. SEO has changed forever. The great philosopher Heraclitus once said "change is the only constant".

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should...

  6. Measuring Content Success: 2013’s Key Data Challenge

    Here the content we want to examine is sat within the /amazingcontent/ section and so by adding it to the advance filters section as in the example below you can exclude everything else and understand revenue per page/section, visits, bounce rates...

  7. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Connors agreed to an undisclosed sum and sold the software and the servers it sat on (remember in 2005 when we all had our own servers? Exactly a year ago today, you may have spotted the relaunch of HitTail… or you may have totally missed it - like...