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Results from a new Sapient study reveal that 65% of marketers say it's easier to secure funds for a new media/social media campaign than it was a year ago due to the economy. When the economy started going south, many expected mediums such as paid...
Sapient released survey results yesterday that shed a little light on most favored online advertising formats. About half of Sapient's survey respondents indicated they were either "highly confident" or "confident" they could track across multiple...
A just-released Sapient study shows marketers plan to increase spending on social media marketing this year, where they anticipate higher ROI than both digital advertising and email marketing (see chart).
