Michael Brenner (B2B marketing, SAP) Aside from his corporate responsibilities at SAP, Michael Brenner authors a widely-read blog on B2B marketing. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc).
The Internet accelerated these platforms even further, fueling multi-billion dollar businesses like SAP, IBM and Oracle. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing.
SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the content our audiences are searching for, in all the places they search.
Joining me on the panel will be Adriel Sanchez, senior director of Demand Generation at SAP. Sanchez will describe how SAP has put in a social media organization, tools, processes and governance that spans global, regional, and local teams.
SAP Landing Page Optimization that resulted in a 32.5% Lift in Lead Generation Not only would it help you get a nice, fat bonus, but it would likely also allow your campaigns to grow even further. You could now afford to bid on keywords that were...
In February 2012, Marin raised $30 million in a fifth round led by Temasek and SAP Ventures. Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for...
Moderator: Crispin Sheridan, Senior Director of Search Marketing, SAP. Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share...
Several companies made significant progress into garnering attention in “big data” such as SAP, Oracle, Salesforce.com, Eloqua, Google, IBM and Adobe. Around this same time last year, we were discussing the inevitable increase and appreciation of...
Crispin Sheridan from SAP gives some great tips here on global SEO best practices. 2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is...
Crispin Sheridan of SAP will be presenting a PPC and multi-touch attribution case study focusing on customer behaviour across all digital channels (bought/owned/earned). Acknowledged as the leading search and social marketing event in the industry...
Sheridan shared with us that SAP Marketing considers social a very important part of their marketing strategy, with six of their team members now working on it. Sheridan agreed that social in general will be more important to SAP Marketing’s SEO in...
Say, for example, you go to Baidu.com and search for [SAP software]. In this example, www.sap.com shows how it’s leveraging the real estate: There are up to 10 million English searches a day on Baidu’s search engine, according to Baidu spokesman...
As we reported earlier this month, "Groupon Chief Executive Officer Andrew Mason, who started the company in 2008, was concerned being owned by Google would "sap employee morale and alienate business clients.
Groupon Chief Executive Officer Andrew Mason, who started the company in 2008, was concerned being owned by Google would "sap employee morale and alienate business clients. Online coupon site Groupon has rejected Google's offer, which was rumored...
SAP As paid search marketers we tend to divide our time into three major areas: Research and planning for new accounts or campaign expansion. This includes things like keyword research, display research, and competitive intelligence.
Ogden: SAP is a great example. 5:33pm Q: Is anyone working with clients internally? Their employees can walk around and see a lot of their data. Closed system.pm Q&A time. Q: Standard format? A: No one site to find the formats.
Get the inside scoop from Wendy Aldrich, Director Global Media at Disney, Brian Ellefritz, Sr Director of Web 2.0 Marketing at SAP, Liza Tewell, Online Editor at REI, Kevin Espinosa, eChannel Services at Caterpillar, Leslie Reiser, Program...
SAP Marketing join boardChicago, IL (PRWEB) December 7, 2009 -- Search Engine Strategies Crispin Sheridan, Senior Director of Search Marketing Strategy, SAP Marketing Mikel Chertudi of Omniture, an Adobe company; Bill Hunt of Back
Intel and SAP have presented at SES that when they collapse the local budgets into a single central location, then allocate budget based on attribution models and business objectives, they have reduced the duplication and increased overall paid...
Some of the more common platforms employing this kind of solution include SAP, Oracle, and Salesforce.com. by Ron Belanger and Bill Mungovan Search marketing has been one of the few advertising channels that has weathered the recession with flying...
