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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  2. Extortion SEO Sanctioned by Google

    Under the act, Goldman says, 'you can be aware of bad content, do nothing about it, and still not be liable for it,'" Eric Goldman, an assistant professor at the Santa Clara University School of Law and director of the High Tech Law Institute...

  3. The Future of Online Ads: Location, Location, Location

    Local search and geo-targeting will be key subjects at The Kelsey Group's ILM:08 Conference, November 19-21, in Santa Clara, California. A related piece to this puzzle involves national advertisers supporting their local stores with rich media ads...

  4. When will ROBO's Time Come?

    This topic will be covered further at The Kelsey Group's ILM '08 conference from November 19-21 in Santa Clara, California. Now it's time to ask when ROBO's time will come. ROBO (research online, buy offline) is the concept that a growing volume of...

  5. Courts Need Consensus on Trademark Law and Search

    In most Circuit Courts – other than the Second Circuit courts in New York, Vermont and Connecticut – the findings have been that keyword advertising is a trademark use in commerce, as Eric Goldman, an Internet law professor at Santa Clara...

  6. Trademark Law - What Search Marketers Should Know, Part 1

    Eric Goldman, assistant professor of law and director of the High Tech Law Institute at Santa Clara University School of Law, called U.S.trademark law "a disaster" for search, and says it's unlikely to be resolved in the courts anytime soon.

  7. Search and the Law: Professor Eric Goldman

    As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits...

  8. Copyright Law: What Search Marketers Should Know (Part 2)

    Eric Goldman, assistant professor of Law at Santa Clara University, director of the High Tech Law Institute, and former legal counsel for epinions.com, gave this advice for SEMs to heed before filing a lawsuit.