And Matthew Belloni of Reuters News Service quotes Eric Goldman, director of the High Tech Law Institute at Santa Clara University School of Law, who argues, "A lot of content owners want service providers to do more than the law requires.
The best presentation at last week's Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy Officer of Coremetrics, on measuring ROI in Social Media. He presented the latest research into social media...
Over the past three weeks, I've been to SES London 2010, OMS 2010 in San Diego, and SMX West 2010 in Santa Clara. As The Grateful Dead would say, "What a long strange trip it's been. Image by SESConferenceSeries via Flickr
At SMX West 2010 in Santa Clara, California, Peter Norvig, who spearheads Google's wide-ranging research efforts, offered a behind-the-scenes look at the cool technology projects Google is developing for future products and services.
Under the act, Goldman says, 'you can be aware of bad content, do nothing about it, and still not be liable for it,'" Eric Goldman, an assistant professor at the Santa Clara University School of Law and director of the High Tech Law Institute...
Local search and geo-targeting will be key subjects at The Kelsey Group's ILM:08 Conference, November 19-21, in Santa Clara, California. A related piece to this puzzle involves national advertisers supporting their local stores with rich media ads...
This topic will be covered further at The Kelsey Group's ILM '08 conference from November 19-21 in Santa Clara, California. Now it's time to ask when ROBO's time will come. ROBO (research online, buy offline) is the concept that a growing volume of...
Eric Goldman, Assistant Professor, Santa Clara University School of Law, said that states don't really have the authority to pass these laws because they involve interstate commerce. New York State Assemblyman Richard Brodsky has introduced a bill...
In most Circuit Courts – other than the Second Circuit courts in New York, Vermont and Connecticut – the findings have been that keyword advertising is a trademark use in commerce, as Eric Goldman, an Internet law professor at Santa Clara...
One unexpected, but very likely side effect of going to court over trademark infringement, is that it can also open your own trademark properties and activities up to scrutiny.Eric Goldman, assistant professor and director of the High Tech Law...
Eric Goldman, assistant professor of law and director of the High Tech Law Institute at Santa Clara University School of Law, called U.S.trademark law "a disaster" for search, and says it's unlikely to be resolved in the courts anytime soon.
The state claim is powerful, and disconcerting to online retailers," said Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University. Along with the growing considerations required to build a site that's...
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits...
Eric Goldman, assistant professor of Law at Santa Clara University, director of the High Tech Law Institute, and former legal counsel for epinions.com, gave this advice for SEMs to heed before filing a lawsuit.
Santa Clara University law professor Eric Goldman, on his Technology and Marketing Law blog, has updates on several search-related laws or lawsuits this week. Broad Matching Doesn't Violate Injunction – In the Rhino Sports v.
The show took place in Santa Clara, Calif.a stone's throw from Google, Yahoo and Microsoft's Silicon Valley campus, each of whose role in the local search space was underscored throughout. The intersecting points of Web 2.0 and local search were...
Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event in Santa Clara, Calif.
The case is convoluted, Santa Clara University law professor Eric Goldman explains at his Technology and Marketing Law blog. In a long-running court case between exercise equipment manufacturers, a judge has determined that one company's purchase...
Buys Land In Santa Clara Santa Clara. Today's search podcast covers the SES Latino show that just concluded in Miami; a new Yahoo deal to reach Hispanics; Google search engine office expansions; Google Force One revisited and more!
Yahoo Buys Land In Santa Clara The San Jose Business Journal reports that Yahoo has purchased 42.5 acres in Santa Clara. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog...
