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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. Wojcicki joined Google in 1999 as employee number 16...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    If ecommerce advertisers can lace their ads with references to Christmas and Santa Claus, then you can absolutely reference the New Year and everything that brings to the B2B table. The holiday shopping season is the event of the year and about the...

  4. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Google is running their own Santa Tracker, which has officially launched for this holiday season.

  5. The Role of #Hashtags in Social Media and Search

    For example, hashtags have been used to announce the birth of Prince William and Kate's baby and annual posts by NORAD Ops Center using hashtags #Norad and #Santa tweets to provide updates on Santa's journey around the world Christmas Eve.

  6. OK Google: 'The End of Search as We Know It'

    The search function answered back, "Here are popular attractions in Santa Cruz. Show me things to do in Santa Cruz," she told the search engine. The Knowledge Graph knows that Santa Cruz is a place, and that this list of places are related to Santa...

  7. AdWords Christmas List: 6 New Features Google Should Add in 2013

    So Santa Google, here's my list – please check it twice – this year I've been mostly nice. What’s on your Christmas list this year? For me, what I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords...

  8. 3 Mobile Marketing Must Haves for the Holiday Season

    Santa spends all year getting ready for the next holiday – luckily the mobile industry has a number of tools and technology available to develop an effective, performance-focused campaign with a much shorter timeline.

  9. Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]

    Upon further review, it was clear that UCLA centered terms garnered a much higher position than those surrounding other schools like Santa Barbara or San Diego. The trend line shows the furthest institutions as the lowest performing keywords in the...