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  1. It's “Horses for Courses” at SES London 2009

    At SES San Jose, 2008, Andrew Goodman interviewed Jennifer about the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money.

  2. SearchDay: Search Engine Optimization: Back to Basics

    Debuting at SES San Jose, Ad Director uses self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks. Test and optimize your site content to increase ROI and provide the most...

  3. SEMDirector Offers Accountability to Enterprise SEMs

    SES San Jose 2007 Agenda & Speaker Development, Search Engine Strategies Blog In that same study, between 41 and 48 percent of advertisers expressed concerns with measuring the ROI of their search campaigns, with large enterprises at 47 percent.