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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    For example, a fast food chain is looking to promote its breakfast sandwiches and soup choices in both San Francisco and New York City. Many people will tell you that understanding mobile context is key to delivering a relevant mobile ad experience.

  2. Can Facebook Graph Search Disrupt the Google Habit?

    Which Sushi restaurants do my friends like in San Francisco? Whether it’s smoking, drinking, or something as benign as leaving your dishes in the sink as opposed to putting them directly into the dishwasher, years of quickly broken New Year’s...

  3. SEOs: Will You Negotiate a Salary Increase in 2013?

    Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East and West coast, but nonetheless, it seems that roles are well paid across the country, with Chicago, Seattle, Atlanta and...

  4. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    The keynote is Kaushik’s last stop on his 2012 U.S.tour, which has included SES dates in Toronto, San Francisco, London and New York. Sandler opened Day One of SES Chicago with her early morning workshop, Maximizing the Effectiveness of LinkedIn to...

  5. Google Crisis Response: From Search Engine to Information Provider

    As Matt Cutts said at SES San Francisco this year, Google is constantly re-evaluating the core principles upon which they built the search user experience to ensure the engine doesn't "age" unintentionally.