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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Further, anecdotal evidence from UT San Diego indicates that Yelp has no preference or visible bias toward paying customers. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Search results beware and be aware, customer service is part two of the social media revolution.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Direct" traffic dropped on long URLs (like http://www.groupon.com/local/san-francisco/restaurants) when the SEO was essentially shut off. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. She might decrease her bids to people living in Phoenix and San Diego, since those areas don’t get as much rain, therefore conserving her...

  7. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    With several ways for attendees to meet and trade ideas, ClickZ Live in San Francisco is an interactive playground for marketers. This is one of the reasons ClickZ Live places such an emphasis on networking and the San Francisco event right around...

  8. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    For example, searching for "Boba" and "Smoothie" in San Francisco would show both trends are high in the city, but smoothies far eclipse boba as San Franciscan's drink of choice. It is dropping a new tool to explore all of those ideas and fads it...

  9. Google Brings NHL, NBA Video Highlights to Search Results

    For example, searching for [Spurs] brings up the details for the San Antonio Spurs complete with video, as does searching for [Canadiens]. Google has launched a new feature that allows sports fans to see video highlights from the previous night's...