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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. Check the size of your page sizes and their load time. Launching a website is a little like making homemade soup.

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...

  3. 5 Basic Tips to Improve WordPress for SEO and the User Experience

    Why this is good for SEO: The sample page and post “Hello World” is less problematic for SEO, but more important to remove for user experience. If you want to have better sample content you can download the WP Example Content plugin by Josh Ferrara...

  4. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    We raised this concern with Facebook, and Facebook responded that, due to the large sample sizes that were being tested, it would be impossible to figure out whether a specific individual bought a specific item.

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    For example, if your article was the "Top 5 Tips To _____," here is a sample closing: Check your web analytics for visitor screen resolutions and sizes to determine the best height. When it comes to ideal image sizes for thumbnail planning, it's...

  6. Landing Page Optimization Pitfall -- Not Collecting Enough Data

    Let's consider the dangers of small sample sizes. And remember that your sample size should be expressed in the number of conversion actions, and not in the number of unique visitors. One of the advantages of online marketing in general (and...

  7. How Long Should My Landing Page Test Run?

    The list below shows the size of effects that can be reliably identified in a head-to-head test (to a 95 percent confidence level) at various sample sizes.conversions -- 20 percent effect conversions -- 6.3 percent effect conversions -- 2...

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  8. How Valid Are Your Landing Page Test Conclusions?

    By itself, the mean of an observed value can be misleading, especially at small sample sizes. Based on a sample size of 36 conversions out of 2,478 impressions for page A and 65 conversions out of 2,384 impressions for page B, you're told to...

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  9. Conversion Rates & The Value Of Outsourcing SEM/SEO

    Before I go any further, I must admit that this is not a scientific sample, and that self-selecting biases of various kinds are bound to obscure these results. We are not given any breakdown by industry or company sizes, or other critical information.

    Published