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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. Check the size of your page sizes and their load time. Launching a website is a little like making homemade soup.

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...

  3. 5 Basic Tips to Improve WordPress for SEO and the User Experience

    Why this is good for SEO: The sample page and post “Hello World” is less problematic for SEO, but more important to remove for user experience. If you want to have better sample content you can download the WP Example Content plugin by Josh Ferrara...

  4. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    We raised this concern with Facebook, and Facebook responded that, due to the large sample sizes that were being tested, it would be impossible to figure out whether a specific individual bought a specific item.

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    For example, if your article was the "Top 5 Tips To _____," here is a sample closing: Check your web analytics for visitor screen resolutions and sizes to determine the best height. When it comes to ideal image sizes for thumbnail planning, it's...

  6. CDS lessons from the emerging markets

    In a sample of market data starting in mid-2008 and ending June 2010, log differences of these variables are not significantly correlated. Typically, individual Turkish CDS trades will be done in sizes of between $5 million and $50 million, but...

  7. Landing Page Optimization Pitfall -- Not Collecting Enough Data

    Let's consider the dangers of small sample sizes. And remember that your sample size should be expressed in the number of conversion actions, and not in the number of unique visitors. One of the advantages of online marketing in general (and...