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Sample Size

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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    While this clever application has helped close the loop between exposure and sales, sample size constraints can sometimes get in the way of performing more granular analysis. However, new applications that integrate big data sources into...

  2. 5 Basic Tips to Improve WordPress for SEO and the User Experience

    Why this is good for SEO: The sample page and post “Hello World” is less problematic for SEO, but more important to remove for user experience. If you want to have better sample content you can download the WP Example Content plugin by Josh Ferrara...

  3. The 5-Step Plan to PPC Prioritization for Maximum Profits

    Take the past 30 days as the sample size, so you can compare the monthly increase in profits you could generate. In the case of this example, we’ll focus on the following four sample tactics that tie into the bigger goal of maximizing profits from...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    For more information on the methodology, sample size or data used by any one company, please click through to read their full report (where available). Each holiday, it gets more difficult to decipher the various reports we receive, as more and...

  5. 8 Rules of A/B Testing – The Art in Marketing Science

    A random sample is a sample chosen that allows all subjects an equal probability of being selected. For example, if you run an email test and send it to 5,000 people and your success metrics is clicks on the email, the volume you need to achieve...

  6. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    While our sample size of 100 won't win any academic research awards, it should give us a sense of a user’s online information retrieval behaviors. Facebook is reportedly working on vastly improving what has long been poor search functionality on...