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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. Myth 3: You Can Get by on 'One-Size-Fits-All' Content 2013 was the year of content marketing – the concept went from new, shiny...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. However, the size and diversity of our dataset...

  3. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Google will hold back some of the original data if your sample set is very small and they’re afraid you might know too much about an individual user. If you target and attract an aged population, consider the scrolling and font size of your website...

  4. Sequencing the DNA of the Perfect Comment [Study]

    The study used a ratings based conjoint with a sample size of 1,351 readers (aged 18+ from a diverse range of age, geography and gender backgrounds) of eight major online news sites: They were asked to select one of four sample articles, whichever...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. Check the size of your page sizes and their load time. Launching a website is a little like making homemade soup.

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    While this clever application has helped close the loop between exposure and sales, sample size constraints can sometimes get in the way of performing more granular analysis. However, new applications that integrate big data sources into...

  7. 5 Basic Tips to Improve WordPress for SEO and the User Experience

    Why this is good for SEO: The sample page and post “Hello World” is less problematic for SEO, but more important to remove for user experience. If you want to have better sample content you can download the WP Example Content plugin by Josh Ferrara...