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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Big jumps in travel and technology verticals. These two, while very different in optimization tactics, are fighting for the same customer and keyword term. I’ve been monitoring the same keyword set for 4 years now to better understand the changes...

  2. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    SC: This year: YouTube; Next Year: Instagram.years: It will depend on the technology. Group discounts for four or more pass holders from the same company are also available by contacting [email protected] and are the best value for...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Because it's by no means the new kid on the marketing block, and hasn't had many particularly impactful technology jumps in recent years, I fear (and see) many companies are running their email programs essentially on autopilot.

  4. 3 Keys to Activating an Audience with Smarter Content

    Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis...

  5. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    At the Goldman Sachs Technology and Internet Conference in February, Mayer said "Our biggest business problem right now is [page] impressions," Mayer said. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...

  6. 10 Vital Steps to Building Social Influence

    Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.

  7. Pros & Cons of the Top Mobile App Tracking Methods

    Further complicating matters are the ongoing changes and privacy concerns, making it difficult for marketers to choose a tracking technology with confidence. It's difficult to determine which technology to implement because many of the options have...