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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Much of this is due to the progress we've made in technology. Knowing multiple pages are ranking for the same...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While the technology and the ambition are there, the adoption is slow going. Users of all technology levels and specializations can collaborate in one easy-to-use interface. When it came to the technology that could help them in their profession...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Then, Animoto's technology does the editing work and in minutes your video is ready to place on your website and share via email, Facebook, Twitter or a link. The findings also show that videos hold tremendous value for driving brand awareness...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    That’s why real-time personalization technology and methods are gaining ground. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts a site’s search...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. Then, give it to all your contact creators and get them all on the same page. If you can get them started on the same page, you...

  6. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to the searcher, rather than just strictly...

  7. Understanding Search Analytics: Making Better, Data-Driven Decisions

    Explore the technology that’s out there now, looking out for the many new features and functionality attribution technology vendors have to offer. For example, Burke said, someone searching for “best mobile phone” on a Wednesday night on a laptop...

  8. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...