SideStep's priority was "to find the best deal or best reservation to meet your needs,” said Sam Shank, VP at SideStep. With the recent announcement that Kayak will acquire SideStep, we wanted to examine the two travel search businesses and what...
Sam Shank, founder of TravelPost.com, a hotel review site now owned by SideStep, reinforces how suppliers must actively join the conversation to add value to consumers and manage their online reputation.
SideStep's priority is "to find the best deal or best reservation to meet your needs,” explains Sam Shank, VP/GM of TravelPost. Getting people to contribute [reviews] is very, very hard,” says Shank, and apparently worth the effort.
As Sam Shank, CEO of TravelPost explained, I'd take trips off of my friends' advice or itineraries and have an amazing time because I'd stay at the right hotel or go to the right restaurant for me. According to Sam "We have direct relationships...
