In marketing, we’re committed to the suspicious praxis of informing, entertainment, intrigue, persuasion and salesmanship – all of which require a certain amount of clarity and tact to succeed. There’s a myth that failed content can be blamed on...
So the “free” trial actually feels risky when the offer is made without some prior reassurance and salesmanship. Sam Cooke once sang that the best things in life are free – like flowers in spring, robins that sing, and CRM software.
Google is also preparing to disrupt the advertising business itself, by replacing creative salesmanship with cold number-crunching. Well, what would a weekend be without some good ol' solid Google speculation?
