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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical...

  2. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    Best of all, you won’t need to change your existing lead generation workflow—you can feed lead data into your existing marketing automation or CRM system, such as Salesforce.com or other software. Select advertisers can now build their email...

  3. Interactions With Transactions: Understanding Social CRM

    When most people hear CRM, they think of tools such as Salesforce, Zoho, and Microsoft Dynamics. I used to work at an agency where I helped lead search strategies for Fortune 500 companies (clients such as Adobe, Salesforce, Conde Nast, and SanDisk...

  4. Improve Lead Conversions with Speed and Quality

    If you're going the online path, look at Zoho CRM or salesforce.com. Today's economic environment forces all of us to do more with the same or less. This postulate should also extend into our lead generation programs for local search.