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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. Training is critical, but it's not a typical three-month...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Unless your brand or prior relationship has already earned their trust, save those forms of engagement for later in the sales process. More than you training your visitors, if you’re willing to pay attention, your visitors will train you to give...

  4. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Businesses that understand this will win," writes Jason Spero, head of global mobile sales and strategy at Google. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's promise, with the...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, etc.it is easier for them to understand why...

  6. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    But it's not great for links to pure sales pages. For the last few months, I've been working on developing a training program with one of the masters of broken link building, Garrett French. French has developed a number of tools that identify...

  7. Top Google Website Optimization Resources

    Penalties from Google can be detrimental to your sales if you are removed from the search index. Educational, Training, and Trending Resources Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Sales Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! Lead and Sales Value 12. What tangible outcomes related to the sales funnel will be impacted?